Our Production Process

PRINT

The print process used is FULL COLOUR DIGITAL
This ensures a superior reproduction to screen printing.

When printing onto absorbent board soaked in fragrance, it can be a challenge to achieve the desired end result. Screen printing was the traditional method of printing and gave good results, however using this process, it was sometimes difficult, if not impossible, to achieve the finish that both we, and the client, would want.

The challenge of creating a promotional and marketing product that contains more intricate information and greater detail led to investment in full colour digital printing. This process succeeds in reproducing designs in vivid colour and in greater detail.

We also print in WHITE . In the past, the print process used for printing onto air freshener board assumed that as with paper, the board was bright white. Therefore a white ink/pigment was not used. However air freshener board is not bright white; it is slightly off white. Therefore the areas left unprinted were slightly duller. Often this was accepted as part of the limitation of the product.

Now that white ink is a standard part of the digital print process, the final overall result is a much brighter and vibrant finish.

Both sides of the air freshener can be printed the same, or different, at no additional cost.

DESIGN AND ARTWORK

As regards the artwork for your printed car air freshener there are no hard and fast rules.
Ideally the design should be digitally created as vector artwork saved as an EPS or Illustrator (AI) file or as an editable pdf document (PDF).

If you wish to generate the design from a bitmap file such as a jpeg or a tiff, or want to include a photographic image, please ensure that the resolution is high enough to ensure good print quality.
If you have any doubts about your artwork, please email us with what you have and we will advise.

NO DESIGN OR ARTWORK?

We can assist in the design of your car air freshener. Please do not hesitate to talk with us and / or email through the design idea or sketch that you have.
We can create the design for you at very little, or perhaps, even no cost.

Both sides of the freshener can be printed the same or different, both in terms of design and colours used, at no additional cost. Once the design has been created, we email a digital proof to you for your final approval, before commencing production.

SHAPE

We treat each car air freshener as a unique design.

There are no templates you must stick to. This allows you the freedom to invent any shape. The car air freshener is cut from a rectangular board measuring 90 x 75 millimetres. Any shape can be cut although there is a limit to how intricate the cutter can cut. If your design is much thinner than 75mm, it could be a little taller. For example 100mm x 50mm

We have several standard stock shapes that you may wish to utilise such as a square, rectangle, circle, generic car. Using one of these shapes will often speed up the production lead time, so, if you have a particularly tight deadline, this is an option to explore

ELASTIC CORD OR PLASTIC HANGAR

The traditional method of hanging the air freshener is with elasticated cord. This is still the most popular method. We can also supply them with the newer plastic hanger. On large volumes the plastic hanger is a slightly more economical option.

PACKAGING

Our air fresheners are individually packaged in a barrier coated polyester film. This prevents any loss of scent. This film has outstanding physical properties and has many advantages over other plastic products ensuring the best and lightest presentation. Each bag incorporates a health and advice message as standard. The air fresheners are supplied bulk packed in cartons.

HEADER CARDS - AN OPTIONAL ENHANCEMENT

To add to the presentation, and for the purposes of retail merchandising, header cards can be manufactured and printed to your specification and attached to the air freshener.

These are quoted for separately on sight of design/artwork.